Tag Archive: Len Kendall


Last week, a friend invited me to be part of his marriage proposal.

The friend was Len Kendall (one of the founders of the3six5.com). First, he mobilized hundreds of people by inviting them to a Facebook event. This was his venue to explain his plan to propose to Katie using an internet meme. The FB event also opened up a venue for discussion (and a little trash talk) among contributors.

This morning, Buzzfeed let Len take over their homepage for the day. (They loved the idea when he approached them with it two weeks ago.)

On Len’s proposal post, anybody could post their contributions through a meme generator embedded in the comment tool. Buzzfeed created this tool just for Len. With it, users simply uploaded a background, positioned the picture layer of Len proposing, and added their own message. Hundreds of us added to the “meme” and shared the posts to their social networks. Len even directed contributors to share with the hashtag #SayYesKatie.

At about noon CST, Len posted an update – Katie said yes!

Scott Lamb, BuzzFeed’s managing editor, says, “It’s been one of the biggest and fastest growing community reaction posts we’ve ever done.” Jack Shepherd at Buzzfeed even posted a Best-of #SayYesKatie post.

So the story traveled, as good stories often do.
#SayYesKatie appeared on MSNBCThe Chicago Tribune, and Mashable, among other outlets.

My contributions

(Buzzfeed post)
 
(Buzzfeed post)
 
(Buzzfeed post, based on Marquese Scott’s jaw-dropping dance video.) 
 

So, what does it mean, Double Rainbow?

Stop – I’m not even half as cool as a DR. But here’s what I think.

With the maturing and evolution of the social web, people now have the power to bend the internet. We’ve used the web billions of times to promote other media, but now we can do so much more to harness its own power. I know this is all very meta, but just think of it this way:
When television was first came along, people thought it was a great way to advertise radio.

If an individual like Len can “bend” the internet to tell his story, in what amazing ways could the social web tell yours?

What’s the3six5, you ask? Put simply, it’s a daily blog written by an author mosaic – a different person every day. Authors are young and old, famous folks and average Joes, writers and non-writers, from across the world.

And now, you can VOTE for the3six5.com among the internet’s best.

The blog has been nominated for a Webby Award in the Connections category: “Sites that connect people, create communities, and give individuals and small groups a vehicle for their expression and participation online.”

If the3six5 doesn’t epitomize this, I’ll print out this post and eat it.

Why in holy heck would I do that? Here’s a little more background:

Founders Len Kendall and Daniel Honigman set up shop in 2009, soliciting design input and working hard to line up the first 365 authors. On January 1, 2010, they kicked off the crowdsourced blog experiment. I’ve since lost track of all the mentions the3six5 has received over these last 16 months, but let’s just say it’s much-loved. One of my favorite early POVs on the project comes from self-proclaimed social cyborg and cyberculturalist Dr. Kevin Lim:

Around the start of 2010, I began hearing about this idea dubbed the3six5 project. A bunch of transmedia and emerging media folks discussed it with great fervor.

So I took a look…
frowned…
then asked…
“What’s the big effing deal?”

(Read the rest of Dr. Lim’s post here.)

I’m a huge fan of the3six5, and not just because I was lucky enough to contribute my own post last February (including the blog’s first-ever video clip). I’ve also found the project has connected me with friends I’ll have for life. I highly recommend it for your blog shortlist, as a daily reminder that we’re all human. For every day that goes by, every post published, the blog itself practically begins to breathe.

Cast your vote for the3six5 today!

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