1. I’m a nerd. (Duh; have we met?)
Thus, of course I was attracted to Google’s #ifihadglass program: a chance for a few thousand consumers (read: NOT developers) to get an exclusive sneak preview and beta tester status for Google Glass wearable technology and its “Glassware” apps/platform. Up to that point, only developers who’d attended last year’s Google i/O conference had gotten a chance to preorder it.
2. I’m a techthusiast.
I took Computer Science classes in high school, but my techthusiasm didn’t fully develop until I began to work for digital marketing firm Critical Mass in 2007. As a Senior Copywriter there, I’ve gotten the chance to brainstorm websites and apps for clients from Pampers to United Airlines, and even a project for Google. Dreaming up these solutions made me realize how smart and helpful technology could be. This work also showed me that I could help shape its future. Awesome, in the truest sense of the word.
3. I make up worlds with different technologies – for fun.
In 2009, I wrote the first draft of my young-adult speculative fiction manuscript 30 Decibels. The technology in the story stems from a separate set of circumstances: in a future society, only some people can talk and the rest have to whisper. These “Whisper Rules” took effect after social media-triggered food shortage riots killed half the world. Tech and social media are as regulated as possible, and each person’s volume signifies their level of access. Whisperers use a few devices for text-based messages while Leaders still have all the networks and devices we do – and more.
4. Glass seemed so familiar…
30 Decibels is set in the year 2123, and the tech is well removed from ours. Or so I thought. See for yourself, with a quick excerpt where main character Ava sends a message to her best friend:
Maybe I should warn Michele. I hold down a button on my specs ’ponder and sweep my eyes left to bring up a list of who’s around. After selecting “Robby,” I type the rest using gestures along my left temple. My movements are well-versed enough that most people probably don’t notice – including Robby – but my heart races anyway. Holding down all the buttons sends my message:
More on ‘ponders (“transponders”): To create messages, you’d use your voice, mouth movements, or combo of touch, eye tracking, and location-based info. Security “scentsors” identify you by your unique smell, so your ‘ponder only retrieves your data when you’re the one wearing it.
As you can probably guess, when I first read about Google’s plans to introduce Glass, I geeked out. Sure, the “specs ’ponder” described above works a little differently – for instance, Glass’s user interface doesn’t use an eye-tracking interface (yet), and gestures are made on the right side rather than the left. But, I’ll be honest; I sure felt smart.
5. Google picked me (nerd-girl Margo!) to try it.
My #ifihadglass entry, submitted via Google+ in February, wasn’t groundbreaking; I listed a few primary ways I’d use it on a regular basis: hands-free navigation while riding my bike (my only wheels), recording new ideas on the spot (also hands-free), and showing my son what my Los Angeles life is like between visits back to Chicago. Frankly, I expected nothing to come of the entry.
On March 27, Google invited me to be a Glass Explorer.
Hearing the news set my heart on overdrive, not only for all the ubernerdy reasons above and because I wanted to get my hands on Glass, but also – admittedly – because it meant the judging panel may have considered me savvy with the social medias… the Facebooks, Twitters, YouTubes, the G+es. I’d heard the selection process would consider applicants’ influence through social networks. (Note: A few peculiar Glass invites early on triggered speculation about Google’s judging process, but most of that has been cleared up.)
My career as a copywriter in the digital space often has me thinking in the languages of social media and branding, at levels ranging from mom ‘n pop to conglomerate. I can’t guess how many research abstracts, insight briefs, and articles I’ve read on the subjects in my 14 years of ad & marketing experience.
The philosophy I try to follow with self-branding is to spend only the time with it that’s enjoyable, and no more. Case in point, to SO many people, I am the WORST EVER blogger because I don’t write posts at least once a week. Sue me; I’m too busy writing for other brands – United, HP, USAA, for instance. (Now; if only I’d put that writing into blog posts. Sure I’d get into HUGE trouble with work clients, but man would I look prolific!)
An invite to Project Glass meant my online “presence” may’ve had an impact – and that made me glad and proud I’d taken personal branding (at least semi-) seriously. Professionally, receiving the invite was a bit like receiving the ultimate LinkedIn recommendation – from effing Google! Pardon my effing French.
I picked up Glass at the Google office in Venice, CA. The experience is well-documented here, in the LA Times. Fair warning: nerd-girl appears throughout the featured video.